Digital Marketing Systems Specialist

Transform marketing strategies into actions as a Marketing Technology Systems Specialist at Seneca. Focus on Salesforce Marketing Cloud to create seamless engagement experiences for prospective students.
In this collaborative role, you'll be responsible for executing data-driven marketing solutions and overseeing the technical aspects of marketing campaigns. Your contributions will directly support recruitment efforts through enhanced audience segmentation and automation capabilities.
Key Responsibilities:
• Drive SFMC campaign strategies and implementations
• Conduct performance analysis to refine engagement
• Ensure compliance with accessibility and marketing standards
• Manage data integrations and quality control
• Document and train team on best practices
Requirements:
• Four-year degree in Marketing or Computer Science
• Five years of experience in digital marketing technologies
• Proficient understanding of Salesforce and CRM systems
• Familia...

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