Digital Marketing Specialist

Celanese Corporation

📍 Budapest, Budapest, Hungary

Full-time Business Operations Specialists

Job Description

Overview

:

Advanced Digital MarCom Specialists execute digital marketing tactics to enhance brand awareness, drive engagement, and support business growth. This role involves operational management of various digital channels, platforms and tools, including reporting and analytics to optimize marketing efforts. High focus areas include managing the DAM system to ensure proper tagging and organization of data and paid search marketing. This is a highly consultative role that requires strong relationship management and analytical thinking. 

Responsibilities:

  • Google Ads & Analytics Management: Lead the execution and optimization of Google Ads campaigns and leverage Google Analytics for performance tracking and insights.
  • Digital Tool Management: Organize, manage, and optimize digital tools to enhance efficiency and streamline processes, ensuring seamless integration and operation of platforms and applications.