Responsibilities / Tasks
Key Responsibilities
Digital Ownership & Excellence
Own and optimize NPE’s divisional websiteDefine and enable digital best practices across SEO, SEM, GEO, UX, and performance measurementLead continuous optimization (A/B testing, UX improvements, content structure)Search, Discoverability & Performance
Drive advanced SEO, SEM and GEO activity, including:Technical SEO and site healthContent optimization for both traditional search engines and generative AI-driven discoveryKeyword, topic and intent strategyAct as the go-to-expert for search, discoverability and digital visibility across the NPE divisionTranslate search and GEO insights into practical guidance for content creators and campaign teamsMarketing Automation & Distribution
Support and guide marketers in using marketing automation tools for nurturing, segmentation, scoring, and campa...