Digital Marketing Performance Analyst – Hospitality

Responsibilities

• Develop and implement media plans by researching target audiences and recommending appropriate channels and budget allocations.
• Recommend new products and identify opportunities to expand budgets with existing clients.
• Monitor industry trends, competitors, and client landscapes to assess potential impacts.
• Collaborate with Strategists to create engaging ad copy and keyword lists for client approval.
• Coordinate campaign setup, tracking workflows, and timely launch of new and renewal campaigns.

Requirements

• Experience managing paid search or display advertising campaigns, or working in a data‑driven analytical role.
• Familiarity with Digital Media platforms such as Google Ads, Meta (Facebook), Campaign Manager 360 (CM360), Display & Video 360 (DV360), Search Ads 360 (SA360), Google Ads Editor, and Google Analytics.
• Good copywriting skills and comfort communica...