Digital Marketing Lead
CONNECTING 2 WORK
📍 thiruvananthapuram, kerala, India
Job Description
Responsibilities:
Develop and execute result-driven digital marketing strategies to increase ROI.
Lead, mentor, and manage the digital marketing team to ensure performance and efficiency.
Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation.
Oversee content marketing, email marketing, and influencer collaborations to drive engagement.
Optimize marketing funnels and ad campaigns for better conversion rates.
Monitor and analyze marketing performance using key metrics and KPIs.
Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads.
Stay updated with the latest digital marketing trends, tools, and technologies.
Coordinate with developers, designers, and content creators to enhance marketing materials.