Digital Marketing Executive (Performance Marketing)

• Manage and optimise paid acquisition campaigns across major digital advertising platforms to achieve lead generation and revenue targets.
• Monitor campaign performance metrics, identify growth opportunities, and implement strategies to improve conversion rates and return on advertising spend.
• Conduct audience segmentation, A/B testing, and budget allocation to maximise marketing effectiveness.
• Analyse campaign data and prepare performance insights to support business and marketing decisions.
• Collaborate with internal stakeholders to develop landing pages, creatives, and acquisition initiatives that drive scalable growth.

Requirements:

• At least 2 years of experience in digital advertising or performance marketing.
• Hands-on expertise with paid media platforms such as Google Ads and Meta Ads Manager.
• Strong analytical mindset with the ability to interpret data and optimise c...