Digital Manager

AbbVie

📍 Shanghai, China, China

Full-time other-general

Job Description

Company Description

Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

Digital Manager, 数字营销经理

+ 负责目标客户在公司数字平台的整体运营工作,并对客户活跃度、满意度负责;

+ 根据目标客户运营目标,制定年度活动及内容策略,并协同销售团队推动客户端落地执行;

+ 梳理客户结构,建设客户画像及分层标准,并针对不同层级客户整合内部资源,规划及执行差异化的运营策略,提升客户忠诚度;

+ 充分了解和学习行业及品类知识,调研客户经营、增长中各环节的问题和需求,完善平台服务能力建设,持续优化运营策略;

+ 分析业务数据及客户在平台的行为数据,总结归纳资源有效率、客户运营痛点、产品策略等存在的问题并落实解决方案,持续挖掘并完善标杆案例、运营方法论。


Qualifications


+ 本科及以上学历

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