Digital Experience Specialist (Niagara Falls)

Digital Experience Specialist – Niagara Falls – full‑time, permanent.

What You’ll Do

• Managing and improving the website, including product pages, landing pages, downloads, images and overall user experience.
• Working in WordPress to maintain site accuracy, functionality and clarity.
• Using coding knowledge to support website updates, page improvements, and digital problem solving.
• Monitoring digital performance and identifying opportunities to improve customer experience, navigation and conversion.
• Supporting and executing email marketing and automation workflows using Salesforce and Lightning Engagement Studio.
• Helping keep marketing, sales and product information aligned across channels.
• Creating, updating, and organizing digital assets & support materials.
• Producing or supporting content such as videos, product demonstrations, instructional materials and campaign assets.
• Assisting with p...