Digital Engagement Manager for McDonald's Canada
M
McDonald's
📍 toronto, on, Canada
Job Description
Take charge as the Digital Engagement Manager with McDonald's Canada in Toronto, ON. Lead CRM initiatives to foster personalized customer experiences and drive app growth.
This role involves shaping the CRM strategy and overseeing the execution of integrated marketing campaigns. Reporting to the Senior Manager of Digital Strategy, you will collaborate with various teams to deliver data-driven messaging across multiple channels. Your leadership skills and innovative thinking will play a critical role in enhancing customer relationships and supporting overall business objectives.
Key Responsibilities:
• Oversee the planning and execution of CRM communications
• Develop audience segmentation strategies based on CRM data
• Coordinate across marketing initiatives for maximum impact
• Manage lifecycle marketing to boost customer engagement and retention
• Ensure consistent content across all digital channels
Requirements:
• Bachelor’s degree in Business, Marketing,...
This role involves shaping the CRM strategy and overseeing the execution of integrated marketing campaigns. Reporting to the Senior Manager of Digital Strategy, you will collaborate with various teams to deliver data-driven messaging across multiple channels. Your leadership skills and innovative thinking will play a critical role in enhancing customer relationships and supporting overall business objectives.
Key Responsibilities:
• Oversee the planning and execution of CRM communications
• Develop audience segmentation strategies based on CRM data
• Coordinate across marketing initiatives for maximum impact
• Manage lifecycle marketing to boost customer engagement and retention
• Ensure consistent content across all digital channels
Requirements:
• Bachelor’s degree in Business, Marketing,...