Digital Content Specialist

Role Description

We are seeking a highly skilled Digital Content Specialist to join our brand digital team to help drive the performance and usability of our websites. This role blends advanced content editing with technical and UX expertise across Adobe Experience Cloud tools.

The role will support the digital team in developing, maintaining and updating website content, ensuring content is up to date and continuously optimised for visitor experience and search performance. This will involve the use of Adobe Experience Manager (AEM) ensuring accuracy, consistency and adherence to brand and regulatory standards is maintained.

The role involves the setup, and analysis of Adobe Analytics dashboards providing the business stakeholders with valuable insight into website and content performance. The individual will use this data to develop and test strategies for optimisation.

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