Job Description
Location
Toronto Corporate Office, 3280 Bloor St W, Centre Tower, 7th Floor, Etobicoke, ON M8X 2X3, Canada. Hybrid work with travel to St. Catharines office.
Overview
Reporting to the Senior Manager, Product Operations, the Digital Analytics Manager develops and maintains a digital analytics program for Meridian’s public website.
Responsibilities
- Analyze tracking data to evaluate the performance of marketing campaigns, website/app changes, and digital initiatives, providing actionable recommendations for improvement.
- Set up and run A/B tests and advise others on best practices.
- Develop and maintain dashboards and reports using GA4, Data Studio/Looker Studio, Amplitude, or other BI platforms.
- Present findings and insights to stakeholders across the business in a clear, concise, and compelling manner.
- Monitor and interpret user journeys, funnel performance, and conversion data to inform stra...