Department Manager - Branding Development & Customer Experience

Brand Identity and Standards

• Develop, maintain, and implement brand and Corporate Identity guidelines.
• Establish templates and fundamental branding materials for consistent use across marketing, stores, and business units.
• Ensure correct application of logos, colors, typography, imagery, and visual hierarchy.
• Review and approve branding and marketing materials to ensure alignment with brand standards.

In-Store Branding and Visual Management

• Oversee the overall brand appearance and visual standards of stores nationwide.
• Develop guidelines for signage, POSM, promotional displays, and in-store communication materials.
• Conduct store audits and coordinate corrective actions to maintain visual consistency, cleanliness, and quality.
• Ensure store teams have clear and practical guidelines for implementation.

New Store Openings and Renovations