Dealer Principal

Key Responsibilities

Strategic Leadership & Business Growth

• Achieve branch sales, aftersales, and profitability targets.
• Develop and implement business growth strategies and annual plans.
• Identify new business opportunities and market expansion initiatives.
• Support strategic company objectives and continuous improvement programs.

Sales & Customer Development

• Drive new vehicle, parts, and service sales performance.
• Oversee lead management, quotations, and sales pipelines.
• Build and maintain relationships with fleet, retail, and key account customers.
• Monitor market trends, competitor activity, and customer needs.
• Support marketing campaigns and customer retention initiatives.

Customer Experience

• Foster a customer-focused culture across the branch.
• Ensure high service standards and customer satisfaction.
• Resolve customer compla...