Data Scientist for Marketing Optimization
E
Electronic Arts
📍 vancouver, metro vancouver regional district, Canada
Job Description
Become a Data Scientist at Electronic Arts in Toronto, leading mobile growth through advanced data analytics. Utilize your skillset in a hybrid environment focused on strategic marketing decisions.
Join the Data & Insights team at EA where you will focus on data-driven marketing efforts. Collaborate with a team of data scientists to design and implement models that assess the efficacy of marketing spend. This role welcomes insights-driven professionals ready to contribute to game performance analysis and marketing strategy optimization.
Key Responsibilities:
• Create Bayesian Hierarchical Media Mix Models to assess marketing effectiveness
• Design experiments to measure causal impacts of marketing strategies
• Lead retargeting initiatives utilizing A/B testing methodologies
• Develop budget optimization tools for improved decision-making
• Implement forecasting models for predicting game success
Requirements:
• Master’s degree in a quantitative field and rele...
Join the Data & Insights team at EA where you will focus on data-driven marketing efforts. Collaborate with a team of data scientists to design and implement models that assess the efficacy of marketing spend. This role welcomes insights-driven professionals ready to contribute to game performance analysis and marketing strategy optimization.
Key Responsibilities:
• Create Bayesian Hierarchical Media Mix Models to assess marketing effectiveness
• Design experiments to measure causal impacts of marketing strategies
• Lead retargeting initiatives utilizing A/B testing methodologies
• Develop budget optimization tools for improved decision-making
• Implement forecasting models for predicting game success
Requirements:
• Master’s degree in a quantitative field and rele...