Job Description
Step into the world of marketing innovation with Valorx as a Marketing Operations Analyst. Utilize your expertise in Salesforce and automation to transform data management and attribution models.
In this hands-on role, you will manage complex data flows between Marketo and Salesforce. Focus on solving critical business problems such as deduplication and effective attribution to boost productivity. Major skills needed include data analysis, campaign management, and workflow automation to enhance marketing effectiveness.
Key Responsibilities:
• Develop and implement effective attribution models
• Create deduplication strategies to improve data quality
• Address sync issues between Marketo and Salesforce
• Establish parent-child account mappings for leads
• Automate engagement tracking with smart campaigns
Requirements:
• Demonstrated experience in Marketo and Salesforce
• Knowledge in lead scoring and data hygiene practices
• Capabilities in AI tools for ...
In this hands-on role, you will manage complex data flows between Marketo and Salesforce. Focus on solving critical business problems such as deduplication and effective attribution to boost productivity. Major skills needed include data analysis, campaign management, and workflow automation to enhance marketing effectiveness.
Key Responsibilities:
• Develop and implement effective attribution models
• Create deduplication strategies to improve data quality
• Address sync issues between Marketo and Salesforce
• Establish parent-child account mappings for leads
• Automate engagement tracking with smart campaigns
Requirements:
• Demonstrated experience in Marketo and Salesforce
• Knowledge in lead scoring and data hygiene practices
• Capabilities in AI tools for ...