Data-Driven Prepaid Campaign Strategist

MAXIS Malaysia in Kuala Lumpur is seeking a Campaign Strategy & Planning Specialist to lead prepaid base marketing initiatives, developing campaigns from concept through execution and optimization. You will work closely with analytics teams to drive segmentation, offer personalization, and revenue growth for the Hotlink base.

The role emphasizes data-driven decision making, collaboration with cross-functional teams, and maintaining competitive value through monitoring trends and program