Job Description
The RFU is delivering an ambitious strategic plan to become a data‑driven, user‑centric organisation with market‑leading digital and analytics capabilities. This transformation will reshape the rugby experience for players, volunteers and fans today while future‑proofing the governing body for years to come.
As a Data & Analytics Manager within the Advanced Data Analytics team, you will be a driving force behind the RFU’s customer analytics capability. You will design, build and operationalise a suite of analytical models including fan, player and volunteer segmentation, growth models, customer lifetime value (CLV), propensity models and price elasticity analysis. These assets will directly inform commercial, marketing and engagement strategy across England Rugby.
This is a highly visible, hands‑on role that blends advanced data science with compelling storytelling. You will be expected to translate complex analytical outputs into clear, actionable recommendations a...