Job Description
(Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.)
RESPONSIBILITIES
WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
- Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
- Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
- Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
- With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partner...