CRM Transformation Analyst — Salesforce FSC/SFMC

AFFIN Group is seeking a CRM Specialist to drive enhancements for Salesforce FSC and SFMC, and to optimize data integration across enterprise systems. You will gather requirements, document processes, and work with cross-functional teams to improve user adoption and governance.

The role focuses on BAU support, data quality, and reporting while aligning CRM initiatives with business goals. You will collaborate with developers, project managers, and business leaders to deliver scalable CRM