Job Description
About The Role
The CRM Manager for New Products will be the execution owner for Félix’s lifecycle growth beyond remittances, with a primary focus on Consumer Lending (Send Now Pay Later - SNPL), and additional ownership across Cuenta Félix (Wallet), Top-Ups, and Bill Payments.
While Félix’s core lifecycle team focuses on the remittance funnel, this role will build, launch, and optimize CRM programs that drive adoption, engagement, and retention across Félix’s expanding product portfolio. This is a builder role for someone who is highly technical, detail-oriented, and comfortable operating at the intersection of Product, Data, CRM execution, and experimentation.
You will partner closely with the Consumer Lending, Wallet, and New Bets product teams to design automated journeys, launch experiments, improve user segmentation, and measure true incremental impact. The role will directly support Félix’s multi-product OKRs and help convert remittance users into ...