CRM Lifecycle Marketing Manager - iGaming
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Pure Canadian Gaming Corp.
📍 edmonton, division no. 11, Canada
Job Description
Elevate your career as a CRM Lifecycle Marketing Manager for iGaming at PureCasino. This role focuses on executing optimized campaigns for player engagement, utilizing data-driven strategies across multiple platforms.
As a full-time member of the team, you will oversee the development and execution of CRM strategies across both casino and sportsbook products. Your hands-on experience with Optimove will be critical in segmenting audience touchpoints effectively. You'll collaborate with various teams to enhance player experiences and support marketing initiatives through well-structured campaigns.
Key Responsibilities:
• Implement lifecycle marketing strategies for player journeys
• Manage CRM campaign execution from strategy to reporting
• Collaborate with cross-functional teams for campaign alignment
• Optimize messaging and compliance across channels
• Monitor and evaluate player engagement trends and metrics
Requirements:
• 3-5+ years in CRM or lifecycle ma...
As a full-time member of the team, you will oversee the development and execution of CRM strategies across both casino and sportsbook products. Your hands-on experience with Optimove will be critical in segmenting audience touchpoints effectively. You'll collaborate with various teams to enhance player experiences and support marketing initiatives through well-structured campaigns.
Key Responsibilities:
• Implement lifecycle marketing strategies for player journeys
• Manage CRM campaign execution from strategy to reporting
• Collaborate with cross-functional teams for campaign alignment
• Optimize messaging and compliance across channels
• Monitor and evaluate player engagement trends and metrics
Requirements:
• 3-5+ years in CRM or lifecycle ma...