CRM Lead Collingwood, Victoria, Australia

IN A NUTSHELL…

Bellroy has spent 15 years building products that simplify the carry experience and a customer base that keeps coming back for more. Our CRM program is a big part of why. It's how we stay in touch with customers in ways that feel relevant, considered, and worth their attention.

We're looking for a CRM Lead who's deeply curious about customer psychology and behaviour. You'll be responsible for our email and lifecycle marketing - the flows, the campaigns, the segmentation, the testing, the reporting and the constant work of making it all better. You’ll also be asking the bigger questions: Why do customers engage? What needs are we meeting? When is the right moment to reach out, and how should we speak to them? You'll pair data with insights, constantly testing hypotheses about what drives genuine customer loyalty.

If you're someone who's spent a few years getting deep into CRM and lifecycle marketing, who is energised by understandi...