Job Description
What You'll Do
- Develop and execute CRM/CDM strategies, including audience segmentation, customer journey mapping, and lifecycle marketing.
- Plan, launch, and optimize CRM campaigns across email and other customer touchpoints.
- Analyze campaign performance and customer data to generate insights and improve campaign effectiveness.
- Manage end-to-end CRM campaign execution—from briefing, production, QA, deployment, to post-campaign reporting.
- Collaborate with cross-functional teams (creative, developers, data teams, and external partners) to ensure seamless campaign delivery.
- Ensure high-quality execution, including content accuracy, personalization, segmentation, and technical deployment.
- Drive best practices for CRM assets, ensuring responsive design and an excellent user experience across devices.
- Identify opportunities to enhance marketing automation, personalization, and data utilization.