CRM Automation Specialist | 4771

Job Responsibilities

• Configure and optimize HubSpot workflows, pipelines, and automation triggers for marketing and retention campaigns.
• Build and manage customer segmentation, contact data syncing, and data hygiene processes.
• Execute data mapping, custom property configuration, and tagging structures across HubSpot hubs.
• Maintain and enhance lifecycle automation workflows and engagement sequences.
• Integrate and manage third-party tools (SMS gateways, email systems, APIs) within HubSpot.
• Support two-way system integrations and ensure stable data synchronization across platforms.
• Troubleshoot workflow failures, sync errors, and integration issues.
• Ensure system reliability across CRM architecture and connected tools.
• Develop dashboards and reports to track campaign performance and ROI.
• Monitor email nurture sequences and implement A/B testing improvements.
• Analyze CRM data to id...