CRM Audience Architect: Data Activation & Segmentation

PepsiCo is seeking a Data Activation Coordinator in Mexico City. You will translate CRM strategy into actionable data use cases that enable effective consumer activation. Responsibilities include defining audience frameworks, building audiences in Salesforce Marketing Cloud, and ensuring data readiness for activation. Ideal candidates will have 2-3 years' experience with Customer Data Platforms and expertise in audience segmentation. PepsiCo offers professional development programs, financial wellness initiatives, and family-oriented benefits.
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