Job Description
Zetland, Sydney
Permanent Full Time
About Us
Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney, home to some of Australia's most recognisable brands, including Audi, CUPRA, Škoda and Volkswagen.
About Your New Role
The CRM & Loyalty Manager is responsible for developing and implementing Volkswagen Passenger Vehicles' CRM, loyalty and performance marketing strategy across the customer lifecycle.
Working closely with Marketing, Product, Sales, Aftersales, Volkswagen Financial Services, agencies and the dealer network, this role focuses on customer acquisition, retention, lead management, personalisation and the use of first-party data to support business objectives.
This position leads ongoi...