Job Description
The Herbalist is looking for a Copywriter to own every word this brand sells with — Meta and Google ad copy, website copy, and our entire email programme in Klaviyo, including building the automations behind it.
This is not a traditional content writer role.
We are looking for someone obsessed with:
Words that convert Hooks and headlines Email flows and automation Split testing everything Reading the data on their own copyThis is an analytical writing job: you'll always know exactly which words are converting, and you'll always be running a test.
What You’ll Be Doing: Writing Google & Meta ad copy Building, launching and optimising Klaviyo flows hands‑on — welcome, abandoned checkout, post‑purchase, winback etc. Running always‑on split tests in Klaviyo — subject lines, hooks etc. Writing campaign emails for launches and promos Sharpening website and product‑page copy for conversion Tracking which hooks, headlines and ad assets convert best, and repo...