Content Marketing Lead

Heylist

📍 montreal, qc, Canada

Full-time Marketing & Media

Job Description

We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high-impact content—spanning social media, SEO-driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.

You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands‑on leadership role for someone who can think strategically and execute quickly.

Key Responsibilities

1. Social Content & Distribution

  • Own and execute the social media strategy across key platforms (e.g., LinkedIn, X, Instagram, TikTok)
  • Plan and publish high‑performing content (short‑form, threads, carousels, video)
  • Optimize for reach, engagement, and brand positioning
  • Identify trends and opportunities ...
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