Consumer Technical Insight Manager

SUMMARY

The CTI Manager ensures products delight consumers and pets by driving consumer insights into product development. This role partners with Marketing (pre-DB gate) to shape Product Briefs and with R&D (post-DB gate) to deliver target consumer experiences. Key responsibilities include leading innovation framing, governing in-home product performance testing, and bridging technical and consumer perspectives to support China's growth agenda.

RESPONSIBILITIES

1. Co‑develop innovation pipeline with Marketing and Product Development

• Contribute to PMR/Step 1 forums and local Growth Planning sessions to support innovation that meets China Petcare growth targets.

• Facilitate innovation framing sessions with stakeholders to ensure desirable, viable, feasible direction.

• Recommend product development or portfolio strategy based on existing knowledge and new research ...