Consumer Marketing Associate (Colombia)

Descripción

Contribute to the development of consumer marketing strategies, supporting Patient Journey mapping, target segmentation, and identification of key growth opportunities.

• Collaborate with agency partners to identify and organize consumer insights, tracking campaign metrics and compiling performance reports to drive continuous optimization.
• Identify, propose and support the development of new opportunities to reach and enable patient journey.
• Work closely with Brand Management, Omnichannel, Medical, Legal, Regulatory, Compliance, and Corporate Affairs to ensure aligned execution.

Campaign Execution & Project Management

• Own end-to-end omnichannel campaign execution, managing campaign calendars, tracking deliverables, and keeping all stakeholders aligned on priorities and deadlines.
• Support the development and content strategy of consumer campaigns aimed at educating patients and encouraging them t...