Consumer Insights Lead, Turkiye
N
NielsenIQ
📍 Istanbul, Istanbul Province, Turkey
Job Description
Job Description
We are expanding our Quantitative Consumer Research & Insights department and looking for a skilled leader with a passion for understanding consumer behavior and trends. You will lead a dynamic team, driving the execution of ad hoc research projects across multiple sectors, delivering data-driven insights that empower our clients to make informed decisions.
RESPONSIBILITIES:
- Leading the team in a way that fosters a positive atmosphere while also delivering the expected financial performance.
- Overseeing and delivering quantitative research projects with excellence, ensuring customer satisfaction, repeat purchasing, and renewals. This includes:
- Selecting appropriate research methodologies and tools (e.g., surveys, questionnaire design