Consumer Insights Lead, Turkiye

NielsenIQ

📍 Istanbul, Istanbul Province, Turkey

Full-time Business Operations Specialists

Job Description

Job Description

We are expanding our Quantitative Consumer Research & Insights department and looking for a skilled leader with a passion for understanding consumer behavior and trends. You will lead a dynamic team, driving the execution of ad hoc research projects across multiple sectors, delivering data-driven insights that empower our clients to make informed decisions.

RESPONSIBILITIES:

  • Leading the team in a way that fosters a positive atmosphere while also delivering the expected financial performance.
  • Overseeing and delivering quantitative research projects with excellence, ensuring customer satisfaction, repeat purchasing, and renewals. This includes:Selecting appropriate research methodologies and tools (, surveysquestionnaire designdata analysis) that address the client’s business questions.Collaborating closely with the operations team to ensure seamless project e...
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