What you will do
As Communications Manager, Demand Generation, you will:
Define, in close collaboration with relevant stakeholders, the end-to-end integrated demand generation communications strategy, annual plan and budget for Vietnam and Thailand, with guidance and agreement from the Communications Director, ASEAN.Drive the implementation of agreed priorities and communications activities, aligning local execution with global and regional programmes to ensure consistency of narrative, brand and activation approach.Work in close partnership with local/regional marketing and sales teams, business unit technical experts, and digital/media agencies to develop communications strategy, create content, deploy and localise lead generation initiatives.Own the communications input to the customer journey and nurture approach, including audience targeting, channel planning, content mapping and campaign workflows in support of...