Commercial Manager

PepsiCo

📍 Hong Kong, Kowloon, Hong Kong

FULL_TIME Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Overview Responsibilities
  • Develop and execute sales strategies and action plans to achieve revenue targets, volume goals, and market share objectives through distributors.
  • Manage and nurture strong, long-term relationships with key distributors, wholesalers, and channel partners.
  • Negotiate contracts, trade terms, pricing, promotions, rebates, and incentives with distributors to maximize profitability and ensure compliance.
  • Monitor distributor performance against KPIs (, sales volume, distribution coverage, trade spending, stock levels, market penetration).
  • Conduct regular distributor visits, joint business planning, and performance reviews; provide training/support on product knowledge, merchandising, and sales techniques.
  • Analyze market trends, competitor activities, and sales data to identify growth opportunities and risks.
  • Collaborate closely with the principal's marketing, supply chain, and finance teams for smooth ex...
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