Chief Finance Officer

Fractional CFO — Performance Marketing Agency (Lead Generation) — Few Hours/Month 

The Role

This is a fractional/advisory role, estimated at around 5 hours per month. We don't need someone in the weeds day-to-day; we need a strategic financial mind who can review our numbers periodically, flag risks, and guide bigger-picture decisions around cash flow, ad spend ROI, and overall financial health.

Responsibilities

Review monthly financials (P&L, cash flow) and provide strategic commentary.

Evaluate marketing/ad spend efficiency and ROI at a high level

Advice on cash flow planning and runway given variable ad spend

Flag financial risks, inefficiencies, or red flags in spending patterns

Guide subscription/vendor spend consolidation

Light involvement in budgeting and forecasting conversations

Available for occasi...