Channel integration strategist
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The Up&Up Group
📍 South-Africa, Wes-kaap, South-Africa
Job Description
Connect is a dynamic and successful media agency within the Up&Up Group of companies in South Africa. We service a range of leading brands and have built a reputation for delivering powerful, integrated, and effective strategies across the full media ecosystem. We are looking for a Channel Integration Strategist to be embedded within one of our largest retail clients.
This is a senior strategic role responsible for developing and driving full funnel strategies that integrate Paid (ATL & Digital), Owned and Earned Channels into single, measurable strategies and plans. You will work closely with client and agency teams to ensure that every investment and communication touchpoint delivers tangible business results. Experience and Qualifications 10+ years in strategic roles across media, marketing, and communications.
Strong understanding of the Retail or FMCG category is advantageous.
Tertiary degree in Marketing, Communications, or related field.
Proficient with...
This is a senior strategic role responsible for developing and driving full funnel strategies that integrate Paid (ATL & Digital), Owned and Earned Channels into single, measurable strategies and plans. You will work closely with client and agency teams to ensure that every investment and communication touchpoint delivers tangible business results. Experience and Qualifications 10+ years in strategic roles across media, marketing, and communications.
Strong understanding of the Retail or FMCG category is advantageous.
Tertiary degree in Marketing, Communications, or related field.
Proficient with...