Job Description
Job Description
Job Summary:
Accountable for the products’ brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels.
Responsibilities:
- Oversee and direct the efforts of the marketing team which promote products and work with sales team where our products are sitting in to deliver the results;
- Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;
- Responds to the specific needs of the field force for onco products, ensuring the sale force deliver the results;
- Optimize product portfolios and increase re...