Category Growth Marketing Manager

About The Role:

We are looking for a highly driven Category Manager to own and scale Be Bodywise’s Personal Care category end-to-end.

This includes:

Category & Business Ownership

• Own category revenue, profitability, and growth targets
• Identify growth opportunities through consumer insights, market trends, and competitive analysis
• Drive data-backed decision making across the category

Product Strategy & Innovation

• Identify whitespace opportunities and consumer needs
• Work closely with product development teams to build and launch new products
• Shape product positioning, pricing, and assortment strategy
• Manage the product lifecycle from concept to scale

GTM Strategy

• Develop category narratives and consumer-facing messaging
• Build go-to-market plans for new launches
• Def...