Category growth marketing manager
M
Mosaic Wellness
📍 thane, maharashtra, India
Job Description
About The Role:
We are looking for a highly driven Category Manager to own and scale Be Bodywise’s Personal Care category end-to-end.
This includes:
Category & Business Ownership
- Own category revenue, profitability, and growth targets
- Identify growth opportunities through consumer insights, market trends, and competitive analysis
- Drive data-backed decision making across the category
Product Strategy & Innovation
- Identify whitespace opportunities and consumer needs
- Work closely with product development teams to build and launch new products
- Shape product positioning, pricing, and assortment strategy
- Manage the product lifecycle from concept to scale
GTM Strategy
- Develop category narratives and consumer-facing messaging
- Build go-to-market plans for new launches
- Define target audiences, personas, and communication strategies
- Plan and execute awareness campaigns, launches, and seasonal activations
Growth Marketing
...
We are looking for a highly driven Category Manager to own and scale Be Bodywise’s Personal Care category end-to-end.
This includes:
Category & Business Ownership
- Own category revenue, profitability, and growth targets
- Identify growth opportunities through consumer insights, market trends, and competitive analysis
- Drive data-backed decision making across the category
Product Strategy & Innovation
- Identify whitespace opportunities and consumer needs
- Work closely with product development teams to build and launch new products
- Shape product positioning, pricing, and assortment strategy
- Manage the product lifecycle from concept to scale
GTM Strategy
- Develop category narratives and consumer-facing messaging
- Build go-to-market plans for new launches
- Define target audiences, personas, and communication strategies
- Plan and execute awareness campaigns, launches, and seasonal activations
Growth Marketing
...