Category Development manager

Primeline Group

📍 Ashbourne, County Meath, Ireland

Permanent, Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Category Development Manager

Location: Ashbourne | Hybrid | Reporting To: Head of Function


Role Overview

Commercially driven Category Development Manager responsible for leading a portfolio of Prestige Beauty brand partners, delivering category growth, KPI performance, and strategic planning across the Irish retail landscape.

Acts as the primary brand partner contact, driving Commercial Growth Plans, forecasting, trade spend optimisation, and cross-functional execution to achieve sustainable sales and margin growth.


Key Responsibilities


Category Growth & Planning

  • Develop and deliver annual Commercial Growth Plans (CGPs)
  • Set, track, and review KPIs (sales, margin, market share, distri...
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