Job Description
The Category Development Lead is responsible for driving category growth and commercial performance through the development of shopper-centric strategies, category management initiatives, and data-driven business recommendations. The role leverages consumer, shopper, customer, and market insights to identify growth opportunities, strengthen retail execution, and enhance customer partnerships. This position serves as a key link between Marketing, Sales, Trade Marketing, and Commercial teams to ensure category strategies are translated into actionable business results.
Key Responsibilities:
Category Strategy & Growth Management
- Develop and implement category growth strategies based on consumer trends, shopper behavior, market dynamics, and channel opportunities.
- Lead category assessments and identify opportunities to improve assortment, pricing, merchandising, promotions, and distribution.
- Develop category pl...