Campaign Optimization Lead

U And I Resources Private Limited | Brand Consultancy

📍 Surat, Gujarat, India

Full-time Business Operations Specialists

Job Description

Experience Required: 2–3 Years

Salary Range: ₹30,000 – ₹40,000 per month

Location: Rajhans Skylar, Near Y-Junction, Udhna Magdala Rd, Rundh, Surat (On-Site)


Roles and Responsibilities:


1. Campaign Planning & Execution


Plan, launch, and optimize performance marketing campaigns across channels like Google Ads, Meta (Facebook/Instagram), and display networks.


2. Budget Management


Manage campaign budgets effectively to ensure optimal ROAS (Return on Ad Spend).


Monitor daily spend vs. performance to avoid over/underspending.


3. Performance Analysis & Reporting


Track key performance metrics (CPC, CTR, ROAS, CPA) using tools like Google Analytics, Meta Business Suite, etc.


Generate regular performance reports.


4. Audience Ta...

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