Job Description
- Develop, execute, and manage multi-channel B2B marketing campaigns with a focus on lead generation and engagement.
- Create compelling content and copy for email campaigns, landing pages, and marketing collaterals aligned with brand voice and goals.
- Analyze campaign performance metrics to determine when to start, optimize, or stop campaigns for maximum ROI.
- Ensure accurate audience segmentation, targeting, and database management for campaign effectiveness.
- Collaborate closely with internal teams to align campaign goals, creatives, and deliverables.
- Utilize marketing automation and email tools (preferably Adestra, Instiller, SendGrid) to design and deliver effectiv...