Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepanci...