Business Head (General Trade)

Crescendo Global

📍 New Delhi, Delhi, India

Full-time Top Executives

Job Description

Business Manager/ Head – FMCG/Beverages – 10+ Years – Delhi/NCR
We are looking for an experienced Business Manager/Head – General Trade Sales to lead sales and distribution strategy, drive market expansion, and manage large sales teams in the FMCG domain. The role involves delivering business growth through strong channel management, sales planning, distribution expansion, and cross-functional coordination.
Location – Delhi/NCR
Your Future Employer – A leading organization in the FMCG sector with a strong distribution network and established brand presence across multiple markets.
Responsibilities –
1. Lead the Sales and Business Development team to drive coverage, distribution, and display objectives aligned with the business plan.
2. Set brand-wise and pack-wise sales targets and ensure effective geographical execution across regions.
3. Develop and strengthen distribution channels across general trade including grocers, convenience stores, bakeries, eateries, an...
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