Business Development & Customer Marketing Manager - Thailand & Indochina

The Hershey Company

📍 Thailand, Bangkok, Thailand

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Summary:

The role leads the commercial agenda for the FMCG business within the assigned markets (Thailand & Indochina – Cambodia, Vietnam, Indonesia). This role drives top‑line & bottom-line growth as well as market share through strategic account management, distributor leadership, and flawless execution across all channels. The role also owns the trade investment strategy, demand forecast accuracy, and in‑store excellence to ensure brand availability, visibility, and conversion.
Key Deliverables:
Deliver on the P&L, including net sales, trade spends, gross profit, and deliver sales KPIs for the rest of the markets

Ensure optimal brand experience and category management for relevant brands/categories in the market

Set, manage and track marketing budgets (Trade Spends, Consumer Promotion Spends)

Achieve the optimal supply chain platform for the markets, including forecast accuracy, WMAPE, and OTIF
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Job Details

Location Thailand, Bangkok

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted March 03, 2026

Deadline April 12, 2026