Job Description
We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
Responsibilities
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
- Advise on content pillars, themes, and positioning for a distinctive social brand.
- Recommend Reels and short-form video strategies, including content cadence and formats.
- Build and manage community engagement initiatives and creator/fan partnerships.
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
- Define target audiences and advise on segmentation and growth opportun...