Job Description
Responsibilities
- Apply marketing knowledge and tools to contribute to ZF's positioning among university students
- Help identify and measure the progress of ZF's market positioning
- Design a brand strategy based on research, analyzing consumer insights and trends
- Identify universities and/or academic programs of interest to ZF
- Research, understand and share key trends and topics of interest to students in target bachelor programs within Mexico’s leading universities.
- Track, analyze, and report on performance and trends
- Develop and implement strategies and processes focused on increasing the Candidate Decision Journey
Requirements
- Current enrollment in a related Bachelor’s degree program (Marketing, communications, administration, or similar)
- Knowledge of marketing research tools and methodologies
- Knowledge of Microsoft Office and other digital tools <...