Job Description
Job Description: Brand Manager
Position : Brand Manager
Department : Marketing
Location : Cape Town
Reporting to : Marketing Manager
Purpose of the Role
To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.
KEY RESPONSIBILITIES
Business Performance
- Formulation of brand strategy and long-term growth plans to drive market share growth.
- Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
- Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
- Develop, communicate, and share the...