Job Description
Company: Thornton & Ross
Department: Consumer Marketing - OTC
Job Location: Reading, United Kingdom
Information at a Glance
Will help shape and deliver the UK brand ambition while leveraging One STADA processes, frameworks, and performance culture to build brands that win with consumers, shoppers, and customers.
How You Will Make Impact:
1. 360 Brand Management
Department: Consumer Marketing - OTC
Job Location: Reading, United Kingdom
Information at a Glance
Will help shape and deliver the UK brand ambition while leveraging One STADA processes, frameworks, and performance culture to build brands that win with consumers, shoppers, and customers.
How You Will Make Impact:
1. 360 Brand Management
- Contribute to the development of end-to-end brand strategy and positioning for your portfolio, ensuring a clear, insight-led and consumer-centric approach.
- Translate strategy into fully integrated 360° activation plans across ATL, BTL, digital, PR, and e-commerce channels.
- Lead day-to-day brand execution and communication with excellence, pace, and attention to detail.
- Ensure brand consistency across all consumer and customer touchpoints, safeguarding visual identity, messaging, and tone of voice.
- Monitor the competitive la...